The Google Ads integration connects your paid search data to Butterflai using a service account. The setup follows the same 4-step wizard pattern as Google Analytics 4, but uses your Google Ads Customer ID.
What you need
Your Google Ads Customer ID (found at the top of the Google Ads interface, formatted as XXX-XXX-XXXX)
Admin access to the Google Ads account (to grant service account permissions)
How to connect
Step 1: Find your Customer ID
Sign in to Google Ads.
Your Customer ID is displayed at the top of the page (e.g., 123-456-7890).
Enter it in the Butterflai setup form.
Step 2: Copy the Service Account email
After submitting the Customer ID, Butterflai creates a Service Account and displays its email. Copy this email.
Step 3: Grant access in Google Ads
In Google Ads, go to Admin > Access and security.
Add the Service Account email with Read-only access.
Confirm the invitation.
Step 4: Authorize in Butterflai
Return to Butterflai.
Click Check Authority to verify access.
Synchronization starts automatically once verified.
What data syncs
Ad performance - impressions, clicks, click-through rate, average CPC
Spend data - daily and campaign-level spend, budget utilization
Conversions - conversion counts, conversion rate, cost per conversion
When to use
Connect Google Ads if you want the AI to analyze your paid search performance, identify cost-saving opportunities, and track conversion efficiency.