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Meta (Facebook & Instagram)

Updated today

The Meta integration connects your Facebook Pages, Instagram accounts, and Meta Ad accounts to Butterflai through a secure OAuth login. No API keys or credentials to manage - just sign in with your Meta account.

How to connect

  1. Go to Settings > Integrations and locate the Meta card.

  2. Click Connect. You will be redirected to Meta's login page.

  3. Sign in with the Meta account that manages your pages and ad accounts.

  4. Grant the requested permissions.

  5. You will be redirected back to Butterflai.

Selecting accounts to sync

After connecting, Butterflai discovers all accessible accounts and presents them in a multi-select panel organized by type:

  • Facebook Pages - select which pages to sync

  • Instagram Accounts - select which Instagram business/creator accounts to sync

  • Ad Accounts - select which Meta Ad accounts to sync

Choose the accounts relevant to your business and click Save & Sync. You can change this selection at any time - modifying it triggers a resync, and data from deselected accounts is removed.

What data syncs

  • Page Insights - reach, impressions, engagement, follower growth

  • Instagram Insights - reach, impressions, profile visits, follower demographics

  • Ad Performance - impressions, clicks, spend, conversions, cost metrics across campaigns and ad sets

When to use

Connect Meta if you want AI-powered analysis of your social media performance and advertising ROI across Facebook and Instagram.

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